Publishing and content development is witnessing a lot of “intrapreneurship” projects being taken up by the employees who are responsible for new product development, with focus on consumer insights data. The Young Professional Programme is a programme that provides the training and guidance to such professionals.
This year, the Young Professional Programmeis being held on 2nd -3rd December 2016 at the India International Centre New Delhi. The training focusses on new product development strategies for publishing and content industry and seeks participation from professionals from the Editorial, Operations and Sales & Marketing streams.
The programme will work through the stages of product development in cross-functional teams (the teams will be formed on the basis of function, publishing category and preference of the participant), engaging with their ideas using the design thinking method. It will help participants develop customer-related creative projects, cultivate and execute new ideas with an entrepreneurial approach, learn about licensing and techniques of pitching a plan to the management of the company. In summary, a participant can expect to learn everything she/he needs in order to develop new ideas from scratch to finish for a company. Consumer Insights will be presented by Mr. Vikrant Mathur from Nielsen India.
The programme will be mentored by:
- R.Sriram, co-founder of “Next Practice Retail” in 2006 and an advisor to Seedfund. He is an Independent Director on the Boards of Kokuyo Camlin Ltd and Kokuyo Camlin Alphakids Ltd. and served as President of The Indus Entrepreneurs (TiE) Mumbai (2010-12). He serves on the board of advisors of the non-profits Pratham Books, Junoon Theatre and Toybank. He established the Crossword Book Awards (now Vodafone Crossword Book Awards) to annually recognize & reward the best of Indian writers & books, that he continues to oversee. He has curated the Kala Ghoda Literature Festival from 2005 to 2010.
- Katja Splichal, head of learning management systems at Stuttgart based publisher Eugen Ulmer since 2013. Since April 2014, she is also heading the online publishing department and is member of the Executive Committee. Prior to that, she was the Head of Media Relations & Product Development at PaperC from 2011 to 2013.
Industry Talk will be provided by Mr.Vikrant Mathur. Vikrant Mathur was appointed as Associate Director of Nielsen BookScan in 2010 and currently heads up the Indian operations of Nielsen Book. He and his team are also responsible for the development and sales of Nielsen BookData information services and instrumental in educating the book industry about the importance of metadata to both publishers and booksellers and the benefit and value to their businesses. He has more than 13 years experience in the Market Research Industry and has worked cross verticals including information, technology and consumer markets.
